Monday 18 April 2016

proposal


TITLE : ONLINE SHOPPING ACTIVITIES AMONG FEMALE UTHM STUDENTS 



Background Of Study
Online shopping can be  defined as purchasing items from Internet retailers as opposed to a shop or store. From Wikipedia, Online Shopping can be known as e-retail (electronic retailer) or e-shopping is a form of electronic consumer which allows consumer to directly buy goods or services from a seller over  the internet using a web browser. Alternative names are: e-web-store, e-shop, e-store, Internet shop, web-shop, web-store, online store, online storefront and virtual store. Mobile commerce (or m-commerce) describes purchasing from an online retailer's mobile optimized online site or app. According to Gardyn (2002) , students represent a large consumer group in the market place. They usually buy something that relate to their study or something that can fulfil their needs such as clothes, electronic goods, bag, shoes, and so on.
Nowadays, people tend to shopping through internet and from research of “We Are Social”, Malaysia is the most popular country that usually shopping through internet using smartphone. In advance, Malaysia got the top five rank popular country in online shopping activities. According to Kimberly (2007), many internet users enjoy their online experience and spend some times on the internet everyday. The main advantages of online shopping is convenience, information, and review and prices and selection. Online stores are usually available 24 hours a day, and many consumers have Internet access both at work and at home. Other establishments such as internet cafes and schools provide internet access as well. In contrast, visiting a conventional retail store requires travel and must take place during business hours. For  information and reviews, online stores must describe products for sale with text, photos, and multimedia files, whereas in a physical retail store, the actual product and the manufacturer's packaging will be available for direct inspection (which might involve a test drive, fitting, or other experimentation). Some online stores provide or link to supplemental product information, such as instructions, safety procedures, demonstrations, or manufacturer specifications. Some provide background information, advice, or how-to guides designed to help consumers decide which product to buy. And lastly is price and selection. One advantage of shopping online is being able to quickly seek out deals for items or services provided by many different vendors (though some local search engines do exist to help consumers locate products for sale in nearby stores). Search engines, online price comparison services and discovery shopping engines can be used to look up sellers of a particular product or services.
Statement problem

Today, technology has advanced many consumers across the country using the purchase in shopping online to buy goods. In accordance with the lifestyle changes that this technology we all just fingertips. With just a click away until the desired item without having to struggle in crowded malls. In developed countries like the United States or Britain, purchases via internet longstanding even have become routine for the people there. When making a purchase over the Internet, we must make a wise choice and investigate in advance of the company.

There are some cases that occurred that is, the buyer put money in an account provided the goods purchased but not up to even use the postage rate. In addition, there are also cases that get the goods are not as described as overconfident traders cyberspace. According to Muhammad Aidil Othman, 23, he bought a famous brand watches worth almost RM200 from a popular website on the internet, the victims get appropriate hours but unfortunately does not have a function as advertised (Straits Times, 25/03/2011).

We as consumers should also be cautious when making purchases in online because of the possibility of goods received is not as advertised. We also risk through the purchase of goods to be damaged or broken even use courier delivery service or any other shipping agencies. If the items received damaged some companies will not even charge will not pay damages.
Some companies also will not refund an item if a fault occurs in size, only a few companies accept returns for example ZALORA.

Objectives


This study highlights on the following objectives:
          i            To investigate the percentage female students at UTHM using the social network to buy their things.
       ii            To identify the financial resources used to buy their things.



Significance of Study
       


Firstly, this study highlights about the online shopping activities among  female UTHM students. This study is emphasizing about the use of website that students mostly used to buy their things. For instance, they use their instagram, facebook, wechat and whatApp to buy their favourite clothes. Sometimes, the clothes that they wanted did not have at the shopping mall, so they will buy the things at the website.
            Futhermore, the online shopping give many convenience to the female students in UTHM. This is because the female students no need go to the shopping mall, spend more time for shopping to buy. Finally, the online shopping give many benefit especially for female students at UTHM to buy their favourite things.

Limitation of Study
This study will cover about the online shopping activities among female UTHM students. This study will be carried out for 50 female students in total from all faculty at UTHM (FKASS,FPTP,FPTV,FKEE,FKMP,FSTPI,FSKTM,FTK) who use online shopping activities. The instruments that will be practiced in collection of data in this study are questionnaires, interview and research of the thesis and articles. Questionnaires will be provided according to the target respondents. Also, this study might be facing the incooperation of the respondents as female are a majority society in online shopping rather than male so they might not be tolerant about giving responses.  



Methodology
To carry on our research, we used a few methods:
Primary resources
  1. Questionaire
·         Simple questionaire are provided to male students.
·         There are  target all faculy at  UTHM
·         50 questionaires will be prepared
  1. Secondary resources
Research
·         Thesis related to beauty regiment
·         The relation between the thesis or articles and the case study


Questionnaire
(We would like to know more about how you use online shopping. You can help us to learn more by filling out the questionnaire. We do not share your answer with anyone else so they remain confidential if you have any questions please ask your presenter.)

  1. gender

        Male

        Female

  1. age-group

below 20

           20-30

30-35

  1. Faculty

              FPTV                               FSKTM

             FKAAS                             FPTP

              FPTP                               FTK

              FKMP                              FSTPi



  1. Place if Residence
 

            Tun Fatimah

TunDr Ismail

            Taman Universiti

  Melewar

              Other please specify_______________________________

  1. Do you use internet?

                Yes

                 No

  1. How long you have been using internet?

less than 1 year

                        1-3 years

                      3-5 years

more than 5 years








  1. On an average how much time you spend on surfing the web?

                        0-5hrs

                        6-10hrs

                        11-15hrs
                                   16-20hrs

  1. Have you done online purchase?
                                    Yes, continue to buy
                                    Yes, but discontinued,
                                     Never

  1. Which one is better for shopping as per your view?
 

Online shopping
                                 manual shopping

  1. What would your purchase through online shopping?

Clothes
jeweler
accessories
other please specify____________________




  1. Overall, were you satisfied with your experience of online shopping?

Yes
No
Can’t say

1         12. What benefits do you see in using online shopping?