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technical writing section 27
Saturday 7 May 2016
Monday 18 April 2016
proposal
TITLE : ONLINE SHOPPING ACTIVITIES AMONG FEMALE UTHM STUDENTS
Background Of Study
Online shopping can be defined as purchasing items from Internet
retailers as opposed to a shop or store. From Wikipedia, Online Shopping can be
known as e-retail (electronic retailer) or e-shopping is a form of electronic
consumer which allows consumer to directly buy goods or services from a seller
over the internet using a web browser. Alternative
names are: e-web-store, e-shop, e-store, Internet shop, web-shop, web-store,
online store, online storefront and virtual store. Mobile commerce (or
m-commerce) describes purchasing from an online retailer's mobile optimized
online site or app. According to Gardyn (2002) , students represent a large
consumer group in the market place. They usually buy something that relate to
their study or something that can fulfil their needs such as clothes,
electronic goods, bag, shoes, and so on.
Nowadays,
people tend to shopping through internet and from research of “We Are Social”,
Malaysia is the most popular country that usually shopping through internet
using smartphone. In advance, Malaysia got the top five rank popular country in
online shopping activities. According to Kimberly (2007), many internet users
enjoy their online experience and spend some times on the internet everyday.
The main advantages of online shopping is convenience, information, and review
and prices and selection. Online stores are usually available 24 hours a day,
and many consumers have Internet access both at work and at home. Other
establishments such as internet cafes and schools provide internet access as
well. In contrast, visiting a conventional retail store requires travel and
must take place during business hours. For
information and reviews, online stores must describe products for sale
with text, photos, and multimedia files, whereas in a physical retail store,
the actual product and the manufacturer's packaging will be available for
direct inspection (which might involve a test drive, fitting, or other
experimentation). Some online stores provide or link to supplemental product
information, such as instructions, safety procedures, demonstrations, or
manufacturer specifications. Some provide background information, advice, or
how-to guides designed to help consumers decide which product to buy. And
lastly is price and selection. One advantage of shopping online is being able
to quickly seek out deals for items or services provided by many different
vendors (though some local search engines do exist to help consumers locate
products for sale in nearby stores). Search engines, online price comparison
services and discovery shopping engines can be used to look up sellers of a
particular product or services.
Statement problem
Today, technology has advanced many consumers
across the country using the purchase in shopping online to buy goods. In
accordance with the lifestyle changes that this technology we all just
fingertips. With just a click away until the desired item without having to
struggle in crowded malls. In developed countries like the United States or
Britain, purchases via internet longstanding even have become routine for the
people there. When making a purchase over the Internet, we must make a wise
choice and investigate in advance of the company.
There are some cases that occurred that is,
the buyer put money in an account provided the goods purchased but not up to
even use the postage rate. In addition, there are also cases that get the goods
are not as described as overconfident traders cyberspace. According to Muhammad
Aidil Othman, 23, he bought a famous brand watches worth almost RM200 from a
popular website on the internet, the victims get appropriate hours but
unfortunately does not have a function as advertised (Straits Times,
25/03/2011).
We as consumers should also be cautious when
making purchases in online because of the possibility of goods received is not
as advertised. We also risk through the purchase of goods to be damaged or
broken even use courier delivery service or any other shipping agencies. If the
items received damaged some companies will not even charge will not pay
damages.
Some companies also will not refund an item if
a fault occurs in size, only a few companies accept returns for example ZALORA.
Objectives
This study highlights on the following
objectives:
i
To investigate the
percentage female students at UTHM using the social network to buy their things.
ii
To identify the
financial resources used to buy their things.
Significance
of Study
Firstly, this study highlights about the online shopping activities
among female UTHM students. This study
is emphasizing about the use of website that students mostly used to buy their
things. For instance, they use their instagram, facebook, wechat and whatApp to
buy their favourite clothes. Sometimes, the clothes that they wanted did not
have at the shopping mall, so they will buy the things at the website.
Futhermore, the online shopping give
many convenience to the female students in UTHM. This is because the female
students no need go to the shopping mall, spend more time for shopping to buy.
Finally, the online shopping give many benefit especially for female students
at UTHM to buy their favourite things.
Limitation
of Study
This study will cover about the online shopping activities among female
UTHM students. This study will be carried out for 50 female students in total
from all faculty at UTHM (FKASS,FPTP,FPTV,FKEE,FKMP,FSTPI,FSKTM,FTK) who use online
shopping activities. The instruments that will be practiced in collection of
data in this study are questionnaires, interview and research of the thesis and
articles. Questionnaires will be provided according to the target respondents.
Also, this study might be facing the incooperation of the respondents as female
are a majority society in online shopping rather than male so they might not be
tolerant about giving responses.
Methodology
To carry on our research, we
used a few methods:
Primary resources
- Questionaire
·
Simple
questionaire are provided to male students.
·
There
are target all faculy at UTHM
·
50
questionaires will be prepared
- Secondary resources
Research
·
Thesis
related to beauty regiment
·
The
relation between the thesis or articles and the case study
Questionnaire
(We would like to know more about how you use online shopping. You can
help us to learn more by filling out the questionnaire. We do not share your
answer with anyone else so they remain confidential if you have any questions
please ask your presenter.)
- gender
Male
Female
- age-group
below 20
20-30
30-35
- Faculty
FPTV
FSKTM
FKAAS
FPTP
FPTP
FTK
FKMP
FSTPi
- Place if Residence
Tun Fatimah
TunDr Ismail
Taman Universiti
Melewar
Other please specify_______________________________
- Do you use internet?
Yes
No
- How long you have been using internet?
less than 1 year
1-3 years
3-5 years
more than 5 years
- On an average how much time you spend on surfing the web?
0-5hrs
6-10hrs
11-15hrs
16-20hrs
- Have you done online purchase?
Yes,
continue to buy
Yes,
but discontinued,
Never
- Which one is better for shopping as per your view?
Online shopping
manual
shopping
- What would your purchase through online shopping?
Clothes
jeweler
accessories
other please specify____________________
- Overall, were you satisfied with your experience of online shopping?
Yes
No
Can’t say
1 12.
What benefits do you
see in using online shopping?
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